From 1973 to 2003, The Byron Journal featured advertisements from a variety of companies, from booksellers to shipping corporations and tourism agencies. Curiously, most of these advertisements were for Greek-related businesses. In this talk, I examine why The Byron Journal featured so many Greek advertisements and argue that the journal intentionally ‘sold’ the idea of Greece to British (and other English-speaking) audiences in order to bolster Greece’s European and international reputation, a move that replicates Byron’s own mission to open Greece up to the European world some 150-200 years earlier.